Internet Marketing Blog for Business

Four Ways Content Creation Can Bring You Leads

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Content CreationContent creation is a subject that we – and just about anyone else who works in this industry – could go on about until the sun goes down. It’s been praised as one of the most effective forms of web marketing and has slowly but surely become a main priority for businesses of all sizes. But business owners who are new to the landscape, despite hearing countless reasons why content ...
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The Difference between Search Engine Optimization and Pay-Per-Click Advertising

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Whats the DifferenceWhen we first sit down with new clicks and talk to them about their online marketing needs, we’re often asked: should I focus on SEO, paid search (or pay-per-click, AKA PPC) or both?

The answer is different every single time. Both SEO and PPC offer their own distinct benefits, but whether a client chooses one or the other – or both – depends entirely on their business, their marketing goals, ...

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How Canadians are using the Internet differently

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InternetRemember the early days of the internet, back when it started to become a staple of every household that had a computer? When getting online meant coping with that ear-piercing screech from that dial-up modem? When websites were loaded with silly gifs and chat rooms were all the rage?

My, how times have changed.

The days of dial-up are long, long gone – indeed, it seems that no matter where we are, we’re ...

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