Internet Marketing Blog for Business

3 Keys to Creating a Solid Content Marketing Strategy

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Creating a Solid Content Marketing StrategyContent marketing strategies must be constantly evolving and changing with industry trends if marketers want to stay successful.

To my mind the secret to having a solid content marketing strategy comes down to three things:

1.  Great content includes a great strategy

2.  Make sure your content gets found by the search engines

3.  Your content must be promoted

Great content includes a great strategy

Having a great content strategy only ...

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Creating a (Image) Content Strategy to Increase Website Traffic and Sales – Part 2

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Creating a (Image) Content Strategy In my last blog I talked about the use of content to drive traffic to your website. This revolved around the usual way of doing things: using text based content. But something that shouldn’t be neglected in your marketing efforts is the use of images and videos.

While much of SEO focuses on text ...

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Creating a Content Strategy to Increase Website Traffic and Sales – Part 1

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Content MarketingIf you are still in the camp of non-believers when it comes to the importance of content in today’s online marketing strategies then you can probably save yourself some time and skip this article. Here I will talk about “how to create a content strategy?” not “why you should create a content strategy?”

So what is step one? Not rocket science, but basic Marketing 101 – know who ...

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