Internet Marketing Blog for Business

3 Keys to Creating a Solid Content Marketing Strategy

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Content marketing strategies must be constantly evolving and changing with industry trends if marketers want to stay successful.

To my mind the secret to having a solid content marketing strategy comes down to three things:

1.  Great content includes a great strategy

2.  Make sure your content gets found by the search engines

3.  Your content must be promoted

Great content includes a great strategy

Having a great content strategy only happens if it matches your business goals.

So what exactly are you trying to do ...

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Creating a (Image) Content Strategy to Increase Website Traffic and Sales – Part 2

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In my last blog I talked about the use of content to drive traffic to your website. This revolved around the usual way of doing things: using text based content. But something that shouldn’t be neglected in your marketing efforts is the use of images and videos.

While much of SEO focuses on text that search engines can digest, visual content is much more appealing for human readers.

I offer some suggestions here to help you with image ...

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Creating a Content Strategy to Increase Website Traffic and Sales – Part 1

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If you are still in the camp of non-believers when it comes to the importance of content in today’s online marketing strategies then you can probably save yourself some time and skip this article. Here I will talk about “how to create a content strategy?” not “why you should create a content strategy?”

So what is step one? Not rocket science, but basic Marketing 101 – know who your target customer is and learn as much about them as possible. ...

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